Thursday, 20 June 2013


What is Captology?

Captology is the study of computers as persuasive technologies. This includes the design, research, and analysis of interactive computing products (computers, mobile phones, websites, wireless technologies, mobile applications, video games, etc.) created for the purpose of changing people’s attitudes or behaviors. BJ Fogg derived the term captology in 1996 from an acronym: Computers As Persuasive Technologies = CAPT.

How Facebook Influences You (hot triggers!)